An effective network of contacts is critical to your success in finding your first or next job. But how do you know whether your network is big enough or has the right people in it? One way to know is to look at your current job search. Has your network provided you with information and leads to opportunities? If the answer is “no,” it might be time to look at creating a more effective network for yourself.
Building a network is a different approach to social behavior. A network is not necessarily a group of friends, although you will include friends at first, and some of your contacts will become friends. According to Donna Fisher and Sandy Vilas, authors of Power Networking, “Networking is making links from people we know to people they know, in an organized way, for a specific purpose, while remaining committed to doing our part, expecting nothing in return.”
The art of networking is learning to become a resource for others and how to call on your network resources. It’s cooperation and interdependence and a healthy way to enhance your job search. One way to start building a network is to look at three categories of contacts: people who love you, people who know you (and what you can do) and people who know others.
People who love you believe in you, and think you’re a terrific person. Everyone has one or two acquaintances that become cheerleaders in your job search. Not only do they provide positive feedback and praise (which can be very helpful in getting you over rough spots), but they also praise your work to others. The more influential and enthusiastic your cheerleader is, the more helpful she’ll be to your network. Ideally, everyone who’s seen your work or been on a team with you will be an enthusiastic supporter of your career. If they’re not, well, that’s another issue for another article.
People who know you will be able to be specific about your accomplishments. These are your former coaches, team members, coworkers, or people from your school or job who know your work well. They can vouch for your skills and credentials and know something about how you’ll fit into certain companies or be able to address specific challenges.
But important members of your network will come from outside your normal circle of friends and co–workers. They will extend the reach and influence of your career by connecting you to people and resources you might not find on your own. Participating in volunteer activities is a great place to meet people outside your normal circle of influence. Volunteering for community events or projects is a great way to showcase your skills and make contacts you might not ordinarily have access to.
What if you don’t really have a network at all? How can you get started? According to Donna Fisher, the best way to get started is to help others. In People Power, she writes, “Giving is a powerful way to activate your network…And it sets things in motion.” Her suggestions for action include making a list of personal and professional relationships in which you could be more giving. Do you know someone who might be looking for a job or facing a challenge? Fisher suggests you call them today and ask, “What do you need” and “How can I help?”
When your network sees you as competent, confident, and willing to help others, they’re willing to do what they can to ensure you succeed. Grow your influence by reaching out to help others at least once a week. You’d be surprised how quickly your network will grow – and help you grow with it.